As we all know, mobile users are increasing day by day. So, we need to make sure that our website appears perfectly in any kind of device. Responsive web design is not a new trend nowadays but it’s mandatory. We need to provide the same experience in mobile, web, tablet or any other device.
Every website has a different perspective and requirement. But if you don’t want to lose your users who landed on your site, then a responsive website is also one of the factors.
Responsive Designs are the most necessary thing nowaday for any website. If you are not a designer then you might have a question that what is responsive website design?
Why should you need to invest in ‘Responsive Design’?
A responsive design simply means a website that has been constructed so that all of the content, images, and structure of the site remains the same on any device. For example, users access your website on desktop, they are getting full view and if they access the site from a mobile, tablet or any other device then website design retracts to fit as per the screen size.
There are many other reasons which are really important to have a responsive website are mentioned below.
Increasing the usage of Mobile
When you look outside, you will definitely notice the people on their mobile phones. More and more people are getting close to mobile. You must need to provide the same experience as a desktop on the mobile phone. More than 50% of search queries are done through the mobile.
“60% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%. (Statista)”
As per the above statistics, you can able to know the reality of mobile device usage. If your eCommerce site is not responsive then you will lose the conversation. People will not prefer to buy from your site. Your website is your digital identity that’s why it’s must need to be responsive.
Better User Experience
People will judge you through your website. Responsive design gives a better user experience. Whenever the user has a positive experience with your website then it builds one kind of trust and they are more likely to buy the product or services from your website.
Most of the purchase decisions are depends on the user experience. Better user experience also helps you to decrease the bounce rate because it will help user to stay long on your site and this thing will improve your SEO. If you want to provide a better user experience then you need a responsive website.
Recommended by Google
As we all know google introduced recommendation for mobile-friendliness of the website. Also, google is considering mobile-friendliness as one of the ranking factors. Google also implemented the mobile-first indexing. Google is preferring website which has responsive web design in the ranking.
Having a Mobile-friendly responsive web design is very beneficial for the SEO of your site. When you submit your site in the google search console and your site is not mobile-friendly then google search console will show you the errors. So, responsive websites are recommended by google and help to drive organic traffic by improving SEO.
Helps to increase Conversions
A responsive website has the ability to increase the conversion rate of your website. Before purchasing any product or service, most of the users will google it through their devices. So, you need a responsive mobile-friendly website design to impress the user. A responsive website with a good user experience will help to build trust in user.
Once the user gets trust in you then your conversion rate will automatically get increased. If the user does not get proper designs then they think that you don’t maintain your website properly and they don’t prefer to trust you. Most of the users prefer to buy from a trustable website. So, a responsive website is one of the factors in the user’s purchase decision.
Standout in Competition
There is a lot many competition in the online world. In the business world, you need to stay ahead in the competition. Perfect responsive web design is more preferable by users among your competitors. Your better user experience also helps in branding. Responsive websites also help in ranking. So, you get ahead in ranking in search engines from your competitors.
When you have a responsive site, you don’t need to manage separate for mobile and web. You can easily scale your site if you have a responsive webs design. To stand out from the competition you need to focus on little efforts on your site.
Responsive web designs provide versatility and smooth user experience. So, if you want your business to stand out from the competitors then use a responsive website for your business. Let us know if you have any other points to share regarding the responsive website in the comments. So, let us know what is holding you back to make a responsive website.